Why Using Facebook as Your Website Is Costing You Customers
A website serves as your digital headquarters while Facebook functions as a marketing channel. Together they work best, but a Facebook page alone may be costing you customers. Why Using Facebook as Your Website Is Costing You Customers Many small business owners believe that having a Facebook page is enough to establish an online presence. After all, Facebook is free, easy to use, and allows customers to see photos, reviews, and contact information. But if Facebook is the only place customers can find your business online, you may be losing customers without realizing it. The Problem With Relying Solely on Facebook Facebook was designed to be a social media platform, not a business website. When potential customers search Google for services such as septic tank pumping, roofing, landscaping, pressure washing, or home repair, Google looks for websites that provide detailed information about those services. A Facebook page simply cannot provide the same level of information, organi...